ilabb is a highly successful action sports and streetwear brand, with a fast-growing team of global athletes, talented designers, and world-class team members, today they take us into a day of women’s ride progression.
It’s no secret that mountain biking is becoming one of the most progressive sports in the world. From the progressive nature of levelling up your game every time you drop in to progressive change in involvement. We’re lucky to have a team full of riders that are stoked on the direction the sport is headed. We recently had a catch up and an epic ride day with ilabb riders Brooke Thompson, Louise Ferguson, Kate Smith, Vinny Armstrong & Kathy Morris about how mountain biking has seen positive change as of late, and is on a runway to promote more involvement in the sport.
